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Prototyping as a key stage in product developmentIntro
PROTOTYPING AS A KEY STAGE IN PRODUCT DEVELOPMENT
Prototyping plays a key role in minimising risk, saving costs and accelerating product launch. Modern technologies such as 3D printing play a key role in the prototyping process. 3D printing allows for the rapid creation of accurate prototype models without the need for expensive injection moulds. This allows designers to quickly test different versions of products and make necessary changes in real time.
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5 advantages of prototyping:
- Visualisation and communication of ideas: Thanks to prototyping, design teams can better communicate their ideas, both internally and with external stakeholders. A physical model or 3D print makes it easier to understand complex concepts and product features.
- Functionality and ergonomics testing: Prototypes enable functional testing and ergonomics assessment. They allow potential problems related to product use to be identified and necessary corrections to be made before the production stage.
- Design optimisation and iterations: Prototyping is more effective and less costly than making modifications at later stages of production. With the ability to rapidly prototype using 3D printing technology, designers can experiment with different product variants and select the best solutions.
- Financial risk reduction: Prototyping allows for early detection and correction of errors, minimising the financial risk associated with manufacturing a defective product. This can result in significant savings by avoiding the costs associated with recalling or repairing defective products after they have been launched on the market.
- Increasing investor and customer confidence: A physical prototype can be used as a marketing tool, helping to convince investors to commit capital and building customer confidence. A sample product model can be presented at trade fairs, in marketing campaigns and during meetings with potential business partners.
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